WHAT: We are breaking down the secret sauce, hacks, do’s and don’ts of everything from sizzle reels and sitcoms to documentaries and front page news. This is a tactical guide from real experts on how to hook people, deliver information and keep them until the end. 

HOW: Each episode is a short form video interview (10-12 min. TRT) for Linkedin and eventually other platforms. No background or fluff. We want this to be a resource thats full of takeaways and can inspire better content for all. 

WHO: We want to talk to fascinating experts in their craft who love to nerd out on the nitty gritty of their creative endeavor.