“How It Work’s” but for interesting people and jobs.
WHY: Everyone is copying from the latest viral trend when they could be finding ideas from completely new industries. We’re here to reveal the hidden blueprints behind your favorite content, so you can adapt it for yours…
WHAT: We are breaking down the secret sauce, hacks, do’s and don’ts of everything from sizzle reels and sitcoms to documentaries and front page news. This is a tactical guide from real experts that you can use to deliver better content for any business.
HOW: Each episode is a short form video interview (10-12 min. TRT) for Linkedin and eventually other platforms. No background or fluff. We want this to be a resource thats full of takeaways and can inspire better content for all.
WHO: We want to talk to fascinating experts in their craft who love to nerd out on the nitty gritty of their whatever they do.
